Press Releases have become more versatile than ever before, especially in today’s social marketing scene. The purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide massive publicity for businesses as well as SEO benefits. Let’s take a more detailed look at the advantages of press release distribution:
HUGE viewership and customer base
Around the world, more than 80 million are reading the news. Think about it if just 0.1% of those readers read your press release and bought your product, you’d be bringing in quite a bit. There’s a vast pool of potential customers out there, so make the best of it and write a press release that’s worth reading. Please don’t turn your press release into an advertisement.
Increased visibility and trust
The more people read about you, the more they know you. Before you know it, customers and journalists begin to empathize with you and support your cause which, of course, should be good for humanity and not the opposite. The more people understand your purpose and objectives, the more likely you’ll be covered in the media and as mentioned before, remember to give them something worth publicizing.
Enhanced SEO efforts
It’s no surprise how people use press releases to maximize their off-page SEO backlinking efforts. Any SEO marketer would tell you the importance of keyword research and anchor backlinks when writing a press release . all for the sake of SEO. The links commonly found on press releases are not there for decorative purposes; the readers will click on the link and will be redirected to your site. At the end of the day increased traffic!
Managing and fixing your reputation
Not everyone gets good customer reviews, and sometimes just because of one unsatisfied customer, your website’s prominence on SERPs could be completely tarnished. Press release distributions can help you manage your reputation. If you’ve been getting negative feedback for something, you might not have done. Optimizing your press release and sending them out for SEO purposes will help you gain back the positive reputation you deserve.
Why it’s called “News,” not “Olds.”
The achievements and advancements of your company are all highlighted in the press release. With the mass syndication of your press release, your company’s information will spread like wildfire. Your customers and investors will not only get the freshest and most updated news about your brand. But at the same time, lets people know how successful you are through your accomplishments.
Become an industry expert
Don’t forget, if you’re sending out press releases for people to read about you, you must be something worth reading about yourself. You have to be an expert at something and educate the audience. Doing so would increase your viewer’s trust and rapport.
In terms of SEO, press release distribution can be considered one of the more economical choices compared with paid advertising. Its results are also more observable and measurable than social media marketing. Generally, using press release distribution to increase traffic and maximize SEO efforts is a pretty good value for money.
Spread your brand virally
We’re now in the age of Web2.0, whereby everyone is entitled to contributing to a piece of the internet, everyone gets heard. Any press release that’s awesome enough will be shared, multiple times through various social platforms. The result of a chain effect where your news spread across networks that will drive more online users to read and share your news tips, thus more leads and more sales.
Extend the reach of press releases through RSS feeds
Sometimes, users search for their news through RSS newsreaders as many websites that allow them to subscribe to these news feeds based on their interests. As such, using press release distribution extends your reach to these audiences, gaining the mindshare of another customer base beyond your current and already existing one.
Your SERP rankings will increase because top news search engines will index the press releases. It makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for on Google. In short, press release distribution is an effective way to be found, increase traffic and sales while not overspending like you would for a large-scale advertising campaign. And with so many new facilities and tools available online, it becomes a little cinch to manage and distribute your messages to your target audiences. Anyone can do it.
What are you waiting for the order a press release today? Submit your press release now. It’s time to get some publicity!
Press releases are now maximized by SEO firms to make sure the content about their services and products gets distributed to hundreds of news sites and social media sites where they can directly communicate with their target market.
The main content, though press releases are usually the latest offerings of a company that are created and written directly intended to the target market.
The main advantage of press releases is that it is easy to share and syndicate, and along the way, as it gets distributed from one site to another, it attracts tens and hundreds of links with just a single announcement.
Companies take advantage of press releases to make noise, to make their presence felt in the market without having to shell out money, just pure and effective marketing strategies.
We have our own in -houseWriters for the press release.