Around the world, more than 80 million are reading the news. Think about it if just 0.1% of those readers read your press release and bought your product, you’d be bringing in quite a bit. There’s a vast pool of potential customers out there, so make the best of it and write a press release that’s worth reading. Please don’t turn your press release into an advertisement.
The more people read about you, the more they know you. Before you know it, customers and journalists begin to empathize with you and support your cause which, of course, should be good for humanity and not the opposite. The more people understand your purpose and objectives, the more likely you’ll be covered in the media and as mentioned before, remember to give them something worth publicizing.
It’s no surprise how people use press releases to maximize their off-page SEO backlinking efforts. Any SEO marketer would tell you the importance of keyword research and anchor backlinks when writing a press release . all for the sake of SEO. The links commonly found on press releases are not there for decorative purposes; the readers will click on the link and will be redirected to your site. At the end of the day increased traffic!
Not everyone gets good customer reviews, and sometimes just because of one unsatisfied customer, your website’s prominence on SERPs could be completely tarnished. Press release distributions can help you manage your reputation. If you’ve been getting negative feedback for something, you might not have done. Optimizing your press release and sending them out for SEO purposes will help you gain back the positive reputation you deserve.
The achievements and advancements of your company are all highlighted in the press release. With the mass syndication of your press release, your company’s information will spread like wildfire. Your customers and investors will not only get the freshest and most updated news about your brand. But at the same time, lets people know how successful you are through your accomplishments.
Don’t forget, if you’re sending out press releases for people to read about you, you must be something worth reading about yourself. You have to be an expert at something and educate the audience. Doing so would increase your viewer’s trust and rapport.</ Eventually, if people like and agree with what you talk about, they’re more likely to purchase the service or product that you have to offer.span>
In terms of SEO, press release distribution can be considered one of the more economical choices compared with paid advertising. Its results are also more observable and measurable than social media marketing. Generally, using press release distribution to increase traffic and maximize SEO efforts is a pretty good value for money.
We’re now in the age of Web2.0, whereby everyone is entitled to contributing to a piece of the internet, everyone gets heard. Any press release that’s awesome enough will be shared, multiple times through various social platforms. The result of a chain effect where your news spread across networks that will drive more online users to read and share your news tips, thus more leads and more sales.
Sometimes, users search for their news through RSS newsreaders as many websites that allow them to subscribe to these news feeds based on their interests.
As such, using press release distribution extends your reach to these audiences, gaining the mindshare of another customer base beyond your current and already existing one.
Your SERP rankings will increase because top news search engines will index the press releases. It makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for on Google. In short, press release distribution is an effective way to be found, increase traffic and sales while not overspending like you would for a large-scale advertising campaign. And with so many new facilities and tools available online, it becomes a little cinch to manage and distribute your messages to your target audiences. Anyone can do it.
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We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to
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