10 Benefits of Press Release Distribution
Let’s take a more detailed look at the advantages of press release distribution:
HUGE viewership and customer base
Around the world, more than 80 million are reading the news. Think about it if just 0.1% of those readers read your press release and bought your product, you’d be bringing in quite a bit. There’s a vast pool of potential customers out there, so make the best of it and write a press release that’s worth reading. Please don’t turn your press release into an advertisement.
Increased visibility and trust
The more people read about you, the more they know you. Before you know it, customers and journalists begin to empathize with you and support your cause which, of course, should be good for humanity and not the opposite. The more people understand your purpose and objectives, the more likely you’ll be covered in the media and as mentioned before, remember to give them something worth publicizing.
Enhanced SEO efforts
It’s no surprise how people use press releases to maximize their off-page SEO backlinking efforts. Any SEO marketer would tell you the importance of keyword research and anchor backlinks when writing a press release . all for the sake of SEO. The links commonly found on press releases are not there for decorative purposes; the readers will click on the link and will be redirected to your site. At the end of the day increased traffic!
Managing and fixing your reputation
Not everyone gets good customer reviews, and sometimes just because of one unsatisfied customer, your website’s prominence on SERPs could be completely tarnished. Press release distributions can help you manage your reputation. If you’ve been getting negative feedback for something, you might not have done. Optimizing your press release and sending them out for SEO purposes will help you gain back the positive reputation you deserve.
Why it’s called “News,” not “Olds.”
The achievements and advancements of your company are all highlighted in the press release. With the mass syndication of your press release, your company’s information will spread like wildfire. Your customers and investors will not only get the freshest and most updated news about your brand. But at the same time, lets people know how successful you are through your accomplishments.
Become an industry expert
Don’t forget, if you’re sending out press releases for people to read about you, you must be something worth reading about yourself. You have to be an expert at something and educate the audience. Doing so would increase your viewer’s trust and rapport.</ Eventually, if people like and agree with what you talk about, they’re more likely to purchase the service or product that you have to offer.span>
In terms of SEO, press release distribution can be considered one of the more economical choices compared with paid advertising. Its results are also more observable and measurable than social media marketing. Generally, using press release distribution to increase traffic and maximize SEO efforts is a pretty good value for money.
Spread your brand virally
We’re now in the age of Web2.0, whereby everyone is entitled to contributing to a piece of the internet, everyone gets heard. Any press release that’s awesome enough will be shared, multiple times through various social platforms. The result of a chain effect where your news spread across networks that will drive more online users to read and share your news tips, thus more leads and more sales.
Extend the reach of press releases through RSS feeds
Sometimes, users search for their news through RSS newsreaders as many websites that allow them to subscribe to these news feeds based on their interests.
As such, using press release distribution extends your reach to these audiences, gaining the mindshare of another customer base beyond your current and already existing one.
Your SERP rankings will increase because top news search engines will index the press releases. It makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for on Google. In short, press release distribution is an effective way to be found, increase traffic and sales while not overspending like you would for a large-scale advertising campaign. And with so many new facilities and tools available online, it becomes a little cinch to manage and distribute your messages to your target audiences. Anyone can do it.
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